Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. If you see some weird links you probably do not need to be disavowing links. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. STAT SERP tracking and analytics for enterprise SEO experts. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It compiles and analyzes all of these to create a single numerical score, ranging from. Select whether you want to see rankings for the Subdomain or Exact Page you enter. Get domain authority and page authority in bulk to help you assess the quality of sites for link outreach, domain valuation, and more (available with free and paid plans). Start my free trial. Since they are the group that developed the domain authority score in the first place, it is going to be the most accurate score you can get for this particular metric. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Go to “More Tools” and then “Extensions. com の Domain Rating は 91 です。. Hi Niaokun, First, of Disavow the spammy links will help with how Google sees your website. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain Authority” algorithm. 2. Ahrefs DR is based on the number and quality of. Linking to page and domain from Yahoo; Page Authority, Domain Authority and links from SEOmoz; Alexa popularity (with graph) links; Google index date and PageRank along with domain trends; Dmoz listing and compete. Here’s how to check your historical domain authority step by step. Create custom geo. Click “Check. Domain Authority (DA) is a metric developed by Moz. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Data Domain Authority (DA) is a metric developed by Moz. Just enter your domain into our domain authority checker tool, then click submit. If you’re looking for a free Moz alternative, you might have a hard luck finding one, but luckily we have a. These are websites that can potentially impact the DA of your website. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. It is used to predict how well a website might rank in search engine results class 2 felony arizona. Having a high DA can only give you an idea of how high your site may rank on. In order for the Domain Authority Checker tool to return data, we must be able to find ranking keywords in our corpus for the domain queried. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. If your website "authority" is higher than that of your competitors, then your site is stronger than theirs in terms of "link popularity. Moz Domain Authority of. Domain Authority 96. Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Moz Domain Authority of. Step-by-step guides to search success from the authority on SEO. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. Domain Authority (DA) is a search engine ranking score developed by Moz to predict how a website will rank on search engine result pages (SERPs) within a competitive landscape. 2. Step-by-step guides to search success from the authority on SEO. Alexa Rank provides a list of websites in order from most popular to least. Start my free trial. Some of the metrics that the website authority checker will analyze include the Domain Authority score, Page Authority score, and the number of external links pointing to the site. Moz Data Domain Authority (DA) is a metric developed by Moz. Brand Authority TM is a Moz-exclusive metric that measures a domain’s total brand strength on a scale of 1-100. One under uk. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). The term “high DA backlink” is often used by link builders when they’re. com based on Domain Authority (DA), a metric which predicts ranking potential based on links. How to interpret a correlation studyWhat Are DA Backlinks? DA backlinks are links to your website from other reputable sites with high Domain Authority (DA). According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites. com (site of the creator of Moz Domain Authority), this rank is determined using a proprietary algorithm that factors in the quality and quantity of links that point to a particular page. Great user experience including a fast load speed and compelling UX. Your all-in-one suite of SEO essentials. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). com and domain. Domain Authority 92. Spam Score 28%. This data allows us to understand how Google rankings work and calculate metrics like Page Authority and Domain Authority. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. 4. The bulk domain authority checker tool allows you to check the authority of different domains. Compare SEO Products See which Moz SEO solution best meets your business needs. Improve internal linking. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Moz Data Domain Authority (DA) is a metric developed by Moz. November 17, 2023 12:23 PM. e. For example, Facebook and Amazon have an incredibly high DA score of 96. mobi is 9. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. First, type your site or a competitor’s site into the tool: And you’ll get a report on that site’s link profile: Here’s what all the stuff on this page means. Linking Root Domains 889. Some of these include: The number of incoming links that point to the website. yahoo. Top. Depending on your objectives and the data at hand, you can make an informed. Price: Free with unlimited use. Keyword optimized to attract searchers & engines. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet. 9m. Next the new Domain Authority incorporates spam detection. Here’s an overview of the key features of the tool: Domain Authority: The Moz domain authority (DA) Checker provides a score from 1 to 100 that predicts how well a. In addition to all the amazing new features in Open Site Explorer, Linkscape's index just updated using a new infrastructure that's allowed us to crawl much deeper on large, important sites. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Domain Analysis Get top competitive SEO metrics like DA, top pages and more. microsoft. com. For a more in-depth look at your site’s metrics, you can use Moz’s free version of their Link Explorer. See which Moz SEO solution best meets your business needs. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. Cost: Free with paid package options. 4. 6 million. If you use Postman for making API calls, you can use the link here to import the Moz Links V2 API collection. Domain. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. 0. Start my free trial. Take the Quiz Keyword Explorer. 100. Our Link index data is gathered by crawling and indexing links, just like Googlebot does to populate Google’s search results. Every Moz Pro plan includes MozBar Premium, SEO insights, link research, 1-on-1 walkthrough, 24-hour online support, Moz Q&A forum. com. By following these steps, you can use Moz Pro to track your website's domain authority and improve it over time. ”. The Website Analyzer helps you optimize your site for best performance and high rankings. Enter the URL of the website you want to check. They both are essential scores to analyze a website’s SEO. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from. Now it isn’t one of the fastest tools for getting Domain Authority data. Type in your website domain, ensure it’s set to root domain and click “Analyze”. Domain Authority is the value between 1 and 100 that receives your domain's web domain from MOZ, the company that has introduced the Domain Authority. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. me is. The DA is a value closely linked to the authority of the website or a domain. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. The Moz Domain Authority Checker calculates a website’s. Domain Authority (or DA) was developed by Moz and scores range from 1 to 100, with higher DA scores indicating a better possibility of ranking. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from. Moz Link Explorer. The score ranges from one to 100. They are different. Spam Score 2%. And hit the ‘Add to Chrome' button. 0. With the new version of Open Site Explorer you can get a sorted listed of the top 10,000 pages on a domain. Is Domain Authority a ranking. This is sort of the classic thing we think of in the Moz scoring system as domain authority, DA. Domain Authority is an SEO ranking score developed by Moz to predict how likely a domain is to rank in search engine results pages (SERPs). Moz Academy Upskill and get certified with on-demand courses & certifications. Scores can land anywhere between 0 and 100. Moz Data Domain Authority (DA) is a metric developed by Moz. Great user experience including a fast load speed and compelling UX. Domain Authority — and this, too, requires a baseline. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. 25 billion+ keyword index. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. 2. com is one of the largest and most trusted online US business directories. All you need to do is to paste the URLs into the checker and. 5) Perform your searches. Go to Google Chrome Web Store. youtube. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz Data Domain Authority (DA) is a metric developed by Moz. 1. We Heart It generates 11. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from. This score can compare websites or track the ‘ranking. Moz Domain Authority of. Semrush is one of the top digital marketing tools to perform site analysis, keyword research, competitor analysis, content marketing, and marketing campaign management for businesses. Domain Authority 95. The higher the score on the 0-to-100 logarithmic scale, the better it is for your site. Moz Data Domain Authority (DA) is a metric developed by Moz. The following are three of the most effective ways that you can increase your Page Authority: 1. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Embark on a traditional link building strategy, but ensuring you don't build spammy links and ensure you have anchor text diversity (ie don't. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Domain Authority (DA) is a metric developed by Moz. Domain Authority is a search engine ranking score that estimates how well a website will rank in the search engine results pages (SERPs). Domain authority. Moz Pro Your All-In-One Suite of SEO Tools The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Domain. 100. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Measure Domain Authority. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). DA is measured on a scale from 0 to 100, with higher numbers indicating stronger authority. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz's DA score ranges from 1 to 100, with higher scores indicating a greater likelihood of ranking higher on SERPs. The relevancy and quality of incoming links. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz PA(Page Authority): This value show the root page of this domain's Page Authority/ Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages. Why Brand Authority? We know that brands matter, online and in the. Membangun Relasi. DR 20–40: 603 ref. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Remember, Google's focus is show the most relevant results to the user. This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. Our Help Team has made a fantastic walkthrough video of what you'll see on your campaign dashboard. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. Moz evaluates more than 40 indicators when calculating your website’s domain authority, including root domains, the quantity of high-quality inbound links, and visitor behaviour. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from. STAT SERP tracking and analytics for enterprise SEO experts. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Linking Root Domains 3. Search for ‘Moz' in ‘Extensions'. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Moz Academy Upskill and get certified with. ” a DA score is based on the total links directed at a website, the quantity and quality of linking root domains, and other factors based on crawls run by Moz. The Moz DA (Domain Authority) Checker is a tool that is designed to help website owners, digital marketers, and professional SEOs assess the authority of a website. Ahrefs might report a higher DR because a site has a lot of links while Moz might report. 94%, which is fairly substantive. Many webmasters and SEO experts are using Moz Rank as a point of reference for optimizing search engines. September 17, 2021 By Vibhav Gaur. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. 5k. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). I will level up your site's Domain Authority to 50+ by: • Deploying 100% Pure, Natural Highly-Advanced Ninja SEO Techniques • By building high authority backlinks to your sites from Google, Yahoo, Bing, Colleges, Universities and Government and other massive authority sources. Instead of thinking of domain authority as a measure of your SEO effort, think. Domain Authority or DA for short is essentially a website’s relevance or quality according to search engines. In our local search ranking factors context, website elements that are strongly believed to impact rank include: Domain Authority - Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Enter the URL you’re wanting to check the rank for. Both require tools to check. g. SUNNYVALE, Calif. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz continuously updates its algorithm to provide more accurate domain authority scores. According to Moz: “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Linking Root Domains 6. There is an important distinction that you need to know here. Then, you’d create a document, database, or spreadsheet to collect the data and save it over time. The score is a 0-100 scale, with higher scores indicating a higher. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Moz Data Domain Authority (DA) is a metric developed by Moz. Domain Authority (DA) is a metric developed by Moz. It’s given a score. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz Domain Authority and Page Authority are two of the most popular metrics used by marketers to determine a domain’s capability to rank in the SERP. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. Among the many SEO factors, the key elements. Get fewer spammy links. Moz Domain Authority of twuko. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. It’s also a qualitative. Start my free trial. Domain Authority (DA) is a score developed by Moz to help predict how well a website will rank in search results. Edited by. com. Domain Authority (DA) is a metric developed by Moz. Etc. Sign in to your Moz account or create one if you don't have an account. Learn more about Domain Authority . Moz also consider this factor when assign website authority to a website. Also, remember to go back into GSC and run your own site audit to see if there’s anything specific that may be weighing you down. The top linking domains to independent. 2m. Note that "bad" doesn't mean low-authority links. What Is Page Authority? Page Authority is a search engine ranking score that estimates how well a web page will rank in the search engine results pages (SERPs). The tool is easy to use and provides an accurate representation of a website’s authority. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). 1. Moz’sMoz usually takes some time to crawl new links and update domain authority (DA). External Page Data shows domain metrics link links and rank. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. The 301-redirect will definitely harness nearly all the value of the secondary version's links and transfer that value to the main URL once you've done the redirect - that's the primary purpose of the process! Do note that without the redirect, it's not just the home page that has a duplicate, it's every page on your site! A high domain authority does not guarantee more top search positions, but there is a strong causal connection between search posts and domain authority. Learn more about Domain Authority. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). The Domain Authority is a score based on a scale of 100 and an amalgam of many SEO factors that make some websites rank better than others on the web. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet. Compelling content that answers the searcher’s query. Moz assigns an “online brand strength” score between 1-100. Moz evaluates more than 40 indicators when calculating your website’s domain authority, including root domains, the quantity of high-quality inbound links, and visitor behaviour. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Here’s an example for electric. Ahrefs Tops in Keyword Research. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Speaking of the "end" of Yahoo's results, going to page 999 on a linkdomain search can be very revealing. The Moz Top 500 US Brands Moz’s list of the sites with the highest Brand Authority™ in the US. Power your SEO with our index of over 44 trillion links. Step 2: Analyze the results. That means a site like Wikipedia, which has 5. com based on Domain Authority (DA), a metric which predicts ranking potential based on links. org. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. You’ll then find out your DA score between 1 and 100 for your website, and you’ll also be given the option to export your results for further sorting. Quality of inbound links. Using this beginner's guide, we can follow these seven steps to successful SEO: Crawl accessibility so engines can read your website. That means the website with an Alexa Rank of 1 is the most popular. What Is Page Authority? Page Authority is a search engine ranking score that estimates how well a web page will rank in the search engine results pages (SERPs). Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. dofollow links, or branded search volume vs. It is an image-based social. It is an image-based social. To see data for other sites, enter your own domain above or explore Moz's Top 500 Websites. Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). Ranking Keywords 148. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. MOZ Score: Domain Authority (DA) –92; Page Authority (PA) –73; Alexa Rank: Global Rank- 2,153; India Rank- 288 #7 We Heart It. wordpress. Moz’s Domain Authority is not the only site authority metric available to SEOs. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and move. Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Higher scores mean a greater ability to rank. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. For instance, a DA of 50. We Heart It is founded in 2008 by Fabio Giolito. Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. SEMRUSH. This information sheds light on the credibility of the URL and its ranking potential. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). MozBar Chrome Extension. Gain a competitive edge in the ever-changing world of search. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. tv is 17. 33, then the formula isSkip to content. 100. Websites having a huge number of backlinks, such as Wikipedia, will have a domain authority of 98 out of 100 points (current domain authority). These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet. STAT SERP tracking and analytics for enterprise SEO experts. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. SEO stands for search engine optimization. Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). Start my free trial. Back in the day, Google would make your PageRank public, which was probably much more accurate, but they have since deprecated the API that shared this information publicly. It was originally developed by Moz, a SEO software suite offering tools aimed to help plan organic strategies and improve search engine visibility. 2. Satu-satunya perbedaan adalah bahwa Otoritas Halaman mempertimbangkan setiap halaman di situs Anda secara individual, berdasarkan kemampuannya sendiri. DR 0–20: 20 ref. At the end of April 2018, Moz announced a complete rebuild of our link technology. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). It runs on a scale from zero to a hundred. -Quickly assess the Page Authority and Domain Authority of any site or page. 6 Million page views per month (Source Similar Web) and We Heart It has more than 45 million users. 5m. The all-in-one SEO toolbar for research on the go. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. Moz Data Domain Authority (DA) is a metric developed by Moz. 6k. To get started: Enter the Keyword you’re wanting to check. Your DA will range. Enter email *. It’s a metric that considers a variety of different sub-metrics, like number of links, number of linking domains, other Moz metrics like MozRank and MozTrust, and more. Sonja Vitas Content Editor. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100. Moz Local Raise your local SEO visibility with complete local SEO management. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority: The Calculation. Enter password *ShowHow topical authority works in 2023. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Search engines use discrete methods to model the real world in search. Moz uses an AI machine learning model to identify Google’s algorithm that best correlates with rankings across a ton of different SERPs that Moz predicts against. com have the same value for the Domain Authority. Select the Engine (Google, Bing, Yahoo, or Google Mobile) whose ranks you want to check. Create an account on Moz (or take the free trial) and follow the onboarding process. Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. SERP previews include Moz Domain Authority, Page Authority, and backlink metrics for each organic result. 20 Requests per hour - $9 / 1 mo or $45 / 6 mo. Measure Domain Authority. Top Linking Domains. We will have several more communications between now and then to help you and your clients best respond to the new Domain Authority, including a webinar on February 21st. Ranking Keywords 829k. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority.